Snack Your Way Through the Boroughs
When a client approached me to help launch a popcorn factory in Long Island, they didn’t just want snacks—they wanted a story. Something bold, rooted in New York culture, and irresistibly fun. What we created together was more than a popcorn brand. It was a city-wide experience: 5 Boroughs Popcorn.
The Process
I led the concept, brand identity, packaging, and physical experience design, building everything from the ground up, including the spatial layout of the factory itself. The heart of the idea was simple but powerful: each borough of New York would inspire its own flavor, with its own personality.
Each flavor had its own unique branding, from color palette to typography, with packaging designed to reflect the borough’s vibe—from subway tiles to graffiti textures to vintage signage. The factory itself became part of the experience. Visitors could walk through the production line, sample fresh batches, and learn about the story behind each flavor station like they were touring the city.
What started as a simple factory became a love letter to New York—one kernel at a time. The result was a fully immersive brand that popped with personality, rooted in place, and ready to delight locals and tourists alike.
The Flavors
Manhattan brought the classic glamour and confidence of the silver screen—Movie Theater Butter, rich and iconic.
Queens offered warmth and sweetness, a melting pot of cultures wrapped into a golden Caramel glaze.
Brooklyn came in cool and unexpected—Kettle Corn, perfectly balanced with a hint of edge.
The Bronx packed a punch with bold Cheddar, sharp and unforgettable.
Staten Island surprised everyone with a smooth, nostalgic Toffee, sweet with a touch of salt and history.
Details & Info
Hippity Popcorn is an unique popcorn brand and factory experience in Long Island inspired by NYC’s five boroughs. From brand identity to packaging and factory layout, each flavor—Manhattan butter, Queens caramel, Brooklyn kettle corn, Bronx cheddar, and Staten Island toffee, reflects the spirit of the city. A bold, immersive design rooted in culture and storytelling.
