High Design, Healthy Vibes
Growcery is a legal cannabis brand in New York City with a sense of humor, a health kick, and serious flavor. More than just a dispensary, they’re a lifestyle, a space where good design meets good ingredients. Their menu of infused treats includes Hempanadas (yes, empanadas with hemp), handmade pizzas, and a rotating lineup of creative edibles that make “getting baked” a little more literal.
I created the full visual identity for Growcery, from their illustrations and logo system to the website, packaging, and apparel line. The look is intentionally vibrant and playful, with an organic edge that feels both elevated and accessible. Every detail, from the typography to the color palette, was designed to express their philosophy: wellness, flavor, and fun can coexist beautifully.
The brand’s illustrations bring that vision to life, a mix of hand-drawn textures, bold shapes, and friendly surrealism. Paired with simple digital design, the result feels modern but human, grounded in craft and personality.
Growcery stands out not just for what they sell, but for how they make people feel, joyful, curious, and part of something that celebrates creativity, good taste, and community.
Details & Info
Growcery is a New York City cannabis brand with a sense of humor, a health kick, and serious flavor. More than a dispensary, it’s a lifestyle, where great design meets great ingredients. I created the full visual identity, from logo and illustrations to packaging and apparel, blending vibrancy, playfulness, and organic warmth to reflect Growcery’s belief that wellness, flavor, and fun can coexist beautifully.
