NBCUniversal Movies & TV Shows
While working at NBCU, I was tasked to create a movie app that integrated all NBCUniversal’s movie internal revenue database i.e., the eight sequels of Fast and the furious vs. the five Jurassic Park sequels. The app aside of a huge NBCUniversal movie directory, similar to Netflix, was intended to measure how people watch TV. It is also included “mood watching”, so ( like Spotify ) if you had a bad day at work, or a super happy life-changing event, by choosing “moods”, it would show matching shows and movies. Today we know, the classic cable stations are going away, and newer production houses are taking the lead. People have no time to sit and watch TV at a specific time as they used to be, so the system used by these mega stations is archaic. In an effort to keep up to date, NBCU wanted to analyze and target their audience and see how they could affect positively this new upcoming market.
TV stations feed on commercials. If people skip the ads, then they have no way to get revenue. Today people have no time for such things like a dishwashing commercial, in the middle of Game of Thrones. After submerging into an amazing drama, a commercial in the middle of it irritates the nicest dude. Also, this is the reason why today’s TV ads are more cinematic than informative. At NBCU I was able to explore the possibilities of re-thinking product placement within this mobile app. While watching a flick, instead of going to a commercial break, a small pop-up on a corner will show info about the product with the possibility of purchasing it. Appearing discreetly, without interrupting much the programming. If The Real Housewives of Beverly Hills drank Veuve Clicquot in one of their episodes, a small smart pop-up would show the price tag and an action to purchase.