Hippity Popcorn

Brand identity and web design for Long Island Popcorn

Hippity Pop cofounder Anthony Caifano, a lifelong New Yorker and renaissance man, had a secret recipe and a ton of love for Popcorn. To the point of acquiring a closed popcorn factory and transform it into what is today the super blooming Hippity Popcorn.

I was challenged to ideate a fun & sweet but also very NYC type of popcorn brand. That’s how Hippity was born. A tasty brand identity, delicious apparel, a mouth-watering web development, and popping design, are the key ingredients to Hippity Popcorn Brand.

Name: Hippity Popcorn Brand

Client: Long Island Popcorn

Role: Ideation, Brand, Web, Social Media, Packaging, Marketing, Programming, Execution

Tags: Print, Branding, Photo, Logo, Prototyping

Brief

Popped by Real New Yorkers.

If you really want to know New York, you need to understand its flavors. Each borough is a culinary adventure, We figured, Hippity should represent what each borough tasted like… but in popcorn form. From the flavors to its colors, this brand was created to taste like New York.

Mobile

A brand designed to be "on-the-go"

Hippity Popcorn is optimized for mobile and tablet. Taking into consideration that “on-the-go” is when most people crave a snack. We made it simple, using Shopify, to quickly shop for this scrumptious snack wherever you are.