Yeti MMA is the latest enterprise of David Martin, creative director, entrepreneur, and fitness enthusiast. I have worked on David’s projects for about 10 years, he challenged me to create a logo for his new MMA gym that represents strength and that it was legendary. Along with his own MMA logo, we also ideated and created logos for his teachers and their teams. Here are a few.
Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing. -Muhammad Ali