The Wines & Spirits department at FreshDirect was formally established around 5 years ago. Since then, FD has released many of their own wines and spirits. Presentation, bottle design, and label design are also made mostly in-house. I had the chance to design a few of them. Colette was the first one. The lead alcohol merchant challenged me to ideate a label that portrayed the personality of the wine… But, what if instead, the design represented the personality of the costumer? Colette was the first one. It was a French Sauvignon Blanc that inspired happiness and freedom. After several brainstorming sessions, we figured it out. Colette wasn’t just how the wine tasted, we all were Colette. We decided to make a series of them, we named it: Je m’appelle…
Then Maxime, Colette’s counterpart, came along. The cool, chill guy that listens to jazz and collects vinyl records.
Be not afraid of growing slowly. Be afraid only of standing still.”
Viaggetto – Italian Country Red & White wines.
romance of vacationing/traveling through Italian countryside and living the life!